As we wrap up this unprecedented year, many of us are ready for some kind of change in our work lives – a reboot of some sort so we can start the new school year with a new outlook. An over-the-summer exercise in branding your school library program might be just the reboot you’re looking for.
What is Branding?
“Branding is relationship” (Sheninger and Rubin) – it’s a combination of the stories you tell and the connections you make daily – through marketing, graphic design, social media, and relationships with stakeholders. As a school librarian you are branding by default; you are branding yourself and your program with every interaction you have with your stakeholders. From book talks to book fairs to instructional services, you have so much to sell as part of your school’s library program. Why not make it intentional?
Build your Brand
Branding yourself and your school library program can be a big undertaking and it can be hard to know where to start. Maybe you’re ready to take a deep dive into rebranding your program from your own personal social media brand to a consistent visual identity for your library program through signage, website, and social media design. Or maybe you have just enough energy to do a visual identity re-branding. No matter the breadth of the reboot, follow these guidelines from The First Five Steps to Building a Library Brand, from The Librarian in the Middle, a school librarian who is passionate about branding:
Want to learn more about branding? Here’s a list of resources that will help:
Branding Your School Library (sign up at this posting for her 5-step guide) by the Librarian in the Middle. This school librarian is passionate about school library branding and advocacy. Don’t stop with this article, though. Look for others that she’s written about branding.
BrandED: Tell Your Story, Build Relationships, and Empower Learning, a book by Eric Sheninger and Trish Rubin. Written for educational leaders of all ranks.
Librarians: Build Your Brand by Gretchen Hazlin at BubbleUpClassroom.com pulls out some of the best ideas of the book above and gears them to school librarians specifically.
What’s in a Brand? How to Define Your Visual Identity by Annie Crawford at Adobe might be helpful if your focus is on creating a new visual identity.
ICYMI: Canva for Education is a must for all school librarians. Go here to sign up!
by Beth Eilers, School Librarian, Omaha Central High School
This blog is a joint effort by members of the NSLA Executive Board. We hope to provide relevant information, tips and tools to help you in your journey.